My design path began in Korea — furniture and industrial design, fine arts — before I moved to Milan to study architectural engineering at the Politecnico di Milano, one of Europe's foremost universities of architecture and design. That intersection of artistic instinct and structural rigour has shaped everything I have built since.

I spent years at the heart of the European exhibition industry, designing and building trade fair booths across Korea, Italy, France, Germany, Spain, Monte Carlo, the UK, Netherlands, and the UAE — in close partnership with Italian studio Areagrafica and the Superstudio Group in Milan.

A highlight of this period was a collaboration with Atelier Mendini (Alessandro Mendini) — one of Italy's most celebrated architects and designers — bridging conceptual vision with exhibition reality.

Now going independent, with Spain as my European base, I bring full-service expertise directly to clients who need a single trusted partner across language, culture, design, and logistics.